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Trademark & Protect Your Brand

Search, file, and lock down the name you're building on, before a competitor claims it and forces you to rebrand.

What it solves

Building a brand on a name someone else already owns can force you to rebrand. This guide has you search TESS before you commit, use the TM symbol correctly, file with TEAS once the search is clear, protect your original content, and know when a trademark attorney needs to take over.

What this is worth: A lawyer charges $1,000 to $1,500 to form an LLC. You will do it right yourself.

What is inside

  • A TESS search routine covering your exact name, close spellings, and related industries.
  • TM versus R rules, including why using R before registration is a real problem.
  • TEAS filing steps: USPTO account, choosing your classes, and submitting a specimen.
  • Content protection basics: automatic copyright, registering key pieces, and a footer notice.
  • A clear line for calling a trademark attorney: office actions, disputes, or oppositions.
Trademark & Protect Your Brand preview

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$11

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Questions, answered

Yes. The file says you can put TM on any name or logo you claim as yours with no filing. The R in a circle is only for marks registered with the USPTO, after approval.

The file says a clean, unopposed application can be done yourself through TEAS. If the USPTO issues an office action, or anyone disputes your mark, that is the point to bring in a trademark attorney. This is general information, not legal advice.

Your business name and logo idea, a list of your main products or services so you can pick the right classes, and a few hours for the search and application.

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