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Build Your Value Ladder

Map your offers from free to premium so every customer has a clear next step to buy

What it solves

Many businesses sell a few disconnected offers, so a happy buyer has nowhere to go next. This builder walks you through listing what you sell, designing free, entry, core, and premium rungs, bridging the big jumps, and pointing each offer to the next, so one-time buyers have a clear path to becoming repeat, higher-paying customers.

What this is worth: Strategy consultants charge $150 to $300 an hour for this thinking.

What is inside

  • Offer inventory that lists everything you sell, including free guides and calls
  • Four-rung design of free, entry, core, and premium, each solving a bigger problem
  • Gap finder that spots big jumps between rungs and adds a bridging offer
  • Connection step so every offer ends by naming the next one
  • Pricing step that moves each rung a clear step up and lets the premium anchor the middle
Build Your Value Ladder preview

One time

$27

Instant download with a copy-paste AI prompt. Yours to keep.

48-Hour Refund Policy. If this is not right for you, tell us within 48 hours of your purchase and we will refund you. After 48 hours all sales are final.

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What is next

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Questions, answered

Step 1 still applies: list what you have, including free things like guides or calls. The rung design then shows which of the four levels you are missing, so you can plan the offers to add.

A big jump between two offers, such as going straight from free to your biggest package. The builder has you add an offer that bridges the gap so every rung leads naturally to the next.

A clear step above the last, so the next rung feels like a small, worth-it move. The premium anchors the middle, which makes your core offer look like a deal.

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