TEAM & PEOPLE
E-commerce & Retail
The departments, roles, and systems an e-commerce or retail business needs, mapped
What it solves
An online or retail store has to drive traffic, convert visitors, ship orders, handle returns, and keep buyers coming back. This map lays out five departments, including Convert & Sell and Fulfill Orders, with roles like store and CRO owner, merchandiser, and returns handler, so you can see what you cover yourself and what to hand off next.
What this is worth: A consultant designs your org at $150 to $300 an hour.
What is inside
- Get Found roles for ads, SEO and content, and email retention
- Convert & Sell department with store and CRO owner, merchandiser, and customer chat
- Fulfill Orders roles covering fulfillment lead, inventory manager, and returns handler
- Keep Customers roles for support, reviews and UGC, and email loyalty
- Run the Business slots for bookkeeping, supplier purchasing, and ops admin
One time
Instant download with a copy-paste AI prompt. Yours to keep.
48-Hour Refund Policy. If this is not right for you, tell us within 48 hours of your purchase and we will refund you. After 48 hours all sales are final.
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Questions, answered
Yes. Fulfill Orders covers pick, pack, ship, and returns, with a fulfillment lead, an inventory manager, and a returns handler. You name who owns each or mark it GAP.
It appears twice. Get Found includes email and retention for driving traffic and repeat buyers, and Keep Customers includes email and loyalty alongside support and reviews, the roles behind repeat purchases.
Run the Business includes a supplier and purchasing role, next to bookkeeping and ops admin, covering cash, inventory, suppliers, and the team. If nobody owns it today, you mark it GAP.
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