TEAM & PEOPLE
Fitness & Wellness
The departments, roles, and systems a fitness or wellness business needs, mapped
What it solves
Fitness and wellness businesses grow when trials become members and members stay. This map breaks yours into five departments, including Sell Memberships, Deliver the Experience, and Keep Members, with roles like trial follow-up, programming, and win-back, so you can see who owns retention and which role to fill next.
What this is worth: A consultant designs your org at $150 to $300 an hour.
What is inside
- Get Found roles for social, a referral and challenge runner, and the front desk
- Sell Memberships department covering trials, tours, sign-ups, and trial follow-up
- Deliver the Experience roles for coaches or trainers, class quality, and programming
- Keep Members roles: retention check-ins, community builder, and win-back
- Run the Business slots for billing, equipment and facility, and manager admin
One time
Instant download with a copy-paste AI prompt. Yours to keep.
48-Hour Refund Policy. If this is not right for you, tell us within 48 hours of your purchase and we will refund you. After 48 hours all sales are final.
By completing your purchase you agree to our Terms and Refund Policy.
Or get all of Team & people in one move →What is next
More from Team & people
Questions, answered
In its own department, Keep Members, which covers onboarding, check-ins, and community that stop cancellations. The roles are retention and check-ins, a community builder, and win-back.
Yes. Deliver the Experience lists coaches or trainers, class quality, and programming as the roles behind classes that get results and keep people coming back.
Front desk is a key role in both Get Found and Sell Memberships. Because you write who owns each department today, you can see whether one person covers both or one side is a GAP.
Last updated