MAKE MORE, KEEP MORE
Set Prices That Actually Profit
Price every job so it covers your real costs and still leaves a real profit, not just enough to break even.
What it solves
Prices that only cover materials leave nothing for your pay, slow seasons, or growth. This guide is for owners who suspect they are working hard and breaking even. You count the full cost, build your own pay in as a line item, add a profit target, set good, better, best tiers, and check results against your close rate.
What this is worth: A bookkeeper plus a fractional CFO runs $2,000 to $4,000 a month.
What is inside
- A full-cost count including labor, overhead, insurance, tools, software, and fuel.
- A step that builds your own pay into every price as a real cost.
- A profit margin target layered on top of costs plus your pay.
- Good, better, best tiers that lead with quality and proof, never lowest price.
- A close-rate check where winning 90% or more of jobs signals raising prices.
- A quoted versus actual comparison on real jobs to see if the money landed.
One time
Instant download with a copy-paste AI prompt. Yours to keep.
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Questions, answered
Your true costs per job, the salary you want to pay yourself, and your yearly profit goal. The steps stack those three into a baseline price, so having them ready makes the math straightforward.
Watch your close rate. The file says winning 90% or more of jobs means you should raise prices. If you are losing most, fix the value pitch before you drop the number.
No. The file says never advertise lowest price. Lead with quality, proof, and your guarantee, and use good, better, best tiers so people choose up instead of walking away.
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